Personally I have a strong disdain for the term “Web 2.0.”

Techie people define it in terms of platforms, code, feeds and a host of other terms (e.g. Ajax).

Designers associated it with brighter colors, relections and a bubble look (think Apple’s interface).

Internet users don’t care what it looks like (MySpace.com lack design, for example), or know what goes on behind the scenes (MySpace uses Coldfusion, which most programmers scoff at), but associated it with anything “social,” like YouTube, MySpace, and Flickr.

Businesses often have no clue whatsoever, but demand that their site is Web 2.0.

So just what is it? (more…)