Personally I have a strong disdain for the term “Web 2.0.”

Techie people define it in terms of platforms, code, feeds and a host of other terms (e.g. Ajax).

Designers associated it with brighter colors, relections and a bubble look (think Apple’s interface).

Internet users don’t care what it looks like (MySpace.com lack design, for example), or know what goes on behind the scenes (MySpace uses Coldfusion, which most programmers scoff at), but associated it with anything “social,” like YouTube, MySpace, and Flickr.

Businesses often have no clue whatsoever, but demand that their site is Web 2.0.

So just what is it?

Well until the lawsuits are settled and service marks are either established or denied, it can be a bit a all of the above. For the sake of this post, I’ll focus on the social aspect of it.

Business blogging has become quite popular lately. In fact, many sites are including blogs with the hope that they will propel the site into instant popularity. Sometimes they do. But one aspect of blogs that make them so popular is the potential for readers to participate with comments.

The key questions for businesses, churches and ministries is whether or not they are ready for comments.

What if someone posts something controversial or offensive? What if someone turns your post into their personal tirade. Do you delete it? Respond to it? Ignore it?

The thought of these and other possibilties usually prompt most to turn off comments altogether, eliminating the social or “Web 2.0” aspect of it.

So what do you think? Do you have a non-personal blog? If so, do you allow comment free-for-alls? See if I let you post your comment here.